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Lifestyle

Kit and Ace's Renaissance: A New Chapter Under Unity Brands

| Published on Sep 30, 2024 |
Written by John Baryl

Kit and Ace's Renaissance: A New Chapter Under Unity Brands

Kit and Ace, a Vancouver-based fashion brand, is undergoing a revitalization under the leadership of Unity Brands. Known for its technical cashmere offerings when it launched in 2014, the brand quickly expanded, but later faced setbacks that led to the closure of its international stores. Now, under new management, Kit and Ace is embracing a more refined approach, focusing on "timeless technical fashion" that balances style, comfort, and durability.

CEO David Lui, who has a background in retail, is steering the brand through a strategic expansion. Kit and Ace has reopened nine locations across Canada, moving forward with cautious growth plans and focusing on enhancing the customer experience. The brand’s signature blend of high-quality fabrics and technical innovation remains a key part of its identity, but the product line has been diversified to better appeal to modern consumers.

Unity Brands, led by experienced retail professionals, is betting big on Kit and Ace’s potential. By offering financial support and retail expertise, Unity is positioning Kit and Ace for long-term growth. This partnership aims to bring the brand back into the spotlight, while ensuring that the mistakes of its early expansion are not repeated.

For more details, read the full article here.

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